How do you make a video application?

First of all, it's important to point out that your video application should not be too long. On the contrary! Your video application is not meant to replace your CV and cover letter. The video application should simply act as an appetizer for the person who processes your application and CV. In other words, you need to grab their attention.

Create a storyboard for your video application

A great idea is to make a storyboard. In other words: divide your video into 2-3 frequencies so you know what's going to happen and when. Write down what you're going to talk about in each frequency. That way you make sure you don't forget anything - and that you cover all the topics you want to.

Feel free to film from different angles. You will most likely have to edit your video. And changing angles is a great opportunity to edit your video. Especially if you've accidentally said "uhh" too many times in a clip - or if you forget what you were about to say at some point. That way you can delete that sequence and then change the angle.

What to say in a video application?

Prepare what you want to say in your video application and what your key messages are. You don't need to write a script. But prepare and write down some keywords so you can remember what messages you want to convey. Divide what you want to say into sequences. For example, one sequence could be about volunteering, another about your working conditions, a third about how you are as a colleague, etc.

Light and sound in a video application

It's best to stay away from full sun and backlight. You can experiment with different backgrounds and look through the results before you decide. Take a look on YouTube and see what others have done. What works well? What doesn't work? Get inspired by what others have done. 

The sound in most cell phone cameras is not very good. That's why it's important that you record the video in a place where there is as little background noise as possible. Avoid making noises yourself. For example, clicking your pen will be annoying to the person watching your video. Noise from computers, refrigerators and the like also come through quite loudly. 

Use a tripod when making a video

Use a tripod if you have one. Alternatively, place your phone or camera on the edge of a table, a book or a box. In any case, make sure you get a steady shot.

Film from different angles

Consider filming from different angles. This can help make your video more interesting to watch. If you can borrow a friend or family member's phone, this is a good idea. Then you can film from two angles at the same time. This can be helpful when you're editing your video, for example.

Upload your video application on YouTube

Create your video on YouTube and then send the link directly to the employer. You decide whether you want the video to be visible to everyone or whether, for example, the YouTube link should be sent by email in order to view the video. You decide this when you upload your video. 

On YouTube you can also see what others have done. Some videos are great and some are way too long. There's no need to repeat the mistakes of others. To edit your video, consider using the free iMovie program if you have an iPhone, iPad or Mac. You can also find a suitable app or download Windows Movie Maker for free online if you don't have a Mac or iPhone.

We had a chat with Jeanette Juhlin, who works as a director at recruitment company Targeting. Here's her take on video applications:

"You need to think carefully before you decide to send a video to an employer. First and foremost, you need to look at what kind of job it is. If it's an outgoing job, a video presentation might make sense.

If I were to make a video presentation myself, I would include a link to my video on YouTube in my application and write: "If you want to meet me - before you call me for an interview - watch this!". This way, your video application becomes an extension of your actual application that will make you stand out from the other applicants."

You don't have to be a technical genius to make a video application

You don't have to be a genius at making videos. In an age where a smartphone with a camera has become commonplace, most people will be able to put together a short and sweet video about themselves that can serve as an appetizer. There are also a number of free apps you can use to edit your video and even add a few titles to the video.

Have fun with it!